b'The Summit of Greatness is back! Buy your tickets today \\u2013 summitofgreatness.com\\nJim Kwik begins emphasizes the importance of consistent effort in improving memory. He suggests that memory is a skill that can be developed and strengthened through regular practice, just like any other skill. He encourages us to incorporate specific activities into our daily routines to maximize memory potential.\\nCheck out the full episode: http://www.lewishowes.com/1378-pod\\nSign up for the Greatness newsletter: http://www.greatness.com/newsletter'