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b'In this new episode Steven sits down with the American behavioural design expert, Nir Eyal.\\nNir\\u2019s career has focused on behavioural engineering and helping businesses to develop habit-forming products. His work explores the intersection of psychology, technology, and business, and has earned him the label of \\u201cThe Prophet of Habit-Forming Technology\\u201d. Since 2003, he has co-founded two technology companies, worked as a consultant in product design and taught as a lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. Nir is the author of 2 bestselling books, \\u2018Hooked: How to Build Habit-Forming Products\\u2019\\xa0and\\xa0\\u2019Indistractable: How to Control Your Attention and Choose Your Life.\\u2019\\nIn this conversation Nir and Steven discuss topics, such as:\\n\\nHow to reclaim your time and attention.\\n\\nThe importance of \\u2018time-boxing\\u2019.\\n\\nThe real reasons that people become distracted.\\n\\nHow our thinking about having finite willpower is wrong.\\n\\nWhy our thinking about ADHD is wrong and needs to be fixed.\\n\\n\\nYou can purchase \\u2018Indistractable: How to Control Your Attention and Choose Your Life\\u2019, here:\\xa0https://bit.ly/3ooKYcw\\nFollow:\\nInstagram:\\xa0https://bit.ly/43dDHuL\\nTwitter:\\xa0https://bit.ly/45n1Dhi\\n\\nFollow me:\\nhttps://beacons.ai/diaryofaceo\\nLearn more about your ad choices. Visit podcastchoices.com/adchoices'