The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland
b"Rory Sutherland is the author of Alchemy, a senior advertising executive, and the man who understands why some ideas connect with people and some ideas don\\u2019t. He\\u2019s a columnist, an innovator and a trailblazer in the world of marketing and advertising.\\nRory doesn\\u2019t have time for business platitudes, but rather looks for the unconventional crazy ideas that really stand out. This is why he devoted years of his life to looking at business from a human behavioural perspective, to understand not just why people should do things, but why they actually do them.\\nRory always seeks out the outlier and the unexplainable phenomena. He\\u2019s become an expert on why certain emotional triggers cause us to behave irrationally, how you can be aware of yourself when you aren\\u2019t making smart decisions, and how you can deploy those triggers when you\\u2019re trying to sell something yourself. Rory blessed us with his one of a kind knowledge to make this one of the most memorable conversations we\\u2019ve had with an author for a while.\\n\\nTopics:\\n\\nThe concept of how we value things\\n\\nRecursive Trends\\n\\nThe brain's marketing function: Signalling\\n\\ntechnology making location irrelevant\\n\\nmaking something bad to give it value\\n\\nScarcity of product\\n\\npersonalisation\\n\\nhow to deliver a product to the world\\n\\nWhy business are focusing on the wrong thing\\n\\nPersonal branding\\n\\nWhy do you think you successful\\n\\nThe last guest question\\n\\n\\nRory\\u2019s book:\\n\\u2060https://www.amazon.co.uk/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556529\\u2060\\n\\nFollow Rory:\\nTwitter: https://twitter.com/rorysutherland\\n\\nFollow me:\\n\\ufeffhttps://beacons.ai/diaryofaceo\\nLearn more about your ad choices. Visit podcastchoices.com/adchoices"