Bob Burg: Go-Giver Sales Strategy | E150

Published: Jan. 12, 2022, 5 a.m.

b'Sell the go-giver way by shifting your focus from getting to giving!\\nThis week on YAP we\\u2019re chatting with Bob Burg, best-selling author, motivational speaker, and sales guru.\\xa0\\nFor over 30 years, Bob has successfully shown entrepreneurs and sales professionals how to communicate their value and accelerate their referral business. For much of his career, Bob was known for his book Endless Referrals, but it\\u2019s his newest series The Go-Giver that has grown into a world-wide movement.\\xa0\\nThe Go-Giver series contains 4 books which have sold more than one million copies, and have been translated into 30 languages. Go-Giver was listed in Inc. Magazine\\u2019s top 10 Most Motivational Books Ever Written and was on HubSpot\\u2019s 20 Most Highly Rated Sales Books of All Time.\\xa0\\xa0\\nIn today\\u2019s episode, we\\u2019ll learn why Bob believes you\\u2019re better off being a \\u2018go-giver\\u2019 instead of being an opportunistic \\u2018go-taker\\u2019 when you\\u2019re trying to gain influence.\\xa0We\\u2019ll uncover the difference between influence, persuasion and manipulation, and gain insight as to why the best influencers pull others in as opposed to pushing them. And lastly, Bob will break down his five laws of success, as well as the law of the backdoor and how you can use these key aspects of human nature to your advantage.\\xa0\\nIf you\\u2019ve been wanting to enhance your ability to influence and increase your success in sales, keep on listening!\\n\\nSponsored by -\\xa0\\n\\nHirect - Download the number 1 hiring app for startups https://hirectapp.onelink.me/YctD/halataha\\nReal Vision - Visit realvision.com/yap and join Real Vision for just $1!\\nAthletic Greens - Visit athleticgreens.com/YAP and get FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase.\\xa0\\nBlinkist - Check out blinkist.com/yap and save 25% on your first year of Blinkist\\n\\nSocial Media:\\xa0\\n\\nFollow YAP on IG: www.instagram.com/youngandprofiting\\nReach out to Hala directly at Hala@YoungandProfiting.com\\nFollow Hala on Linkedin: www.linkedin.com/in/htaha/\\nFollow Hala on Instagram: www.instagram.com/yapwithhala\\nFollow Hala on Clubhouse: @halataha\\nCheck out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com\\n\\nTimestamps:\\n\\n0:00 - Intro\\n0:46 - Broadcasting Background\\n3:12 - Importance of Reading\\n4:24 - What is a Go-Giver?\\n7:19 - Bob\\u2019s Laws to Success\\n10:54 - Strategies to Get Referrals\\n14:05 - Law of Influence\\n17:30 - Difference Between Influence, Persuasion, and Manipulation\\n19:55 - Law of the Backdoor\\xa0\\n22:20 - Law of Authenticity\\n24:22 - Law of Receptivity\\n26:00 - Bob\\u2019s Secret to Profiting In Life\\n\\nMentioned In The Episode:\\n\\ufeff\\nThe Go-Giver\\nThe Art of Talking So That People Will Listen by Paul W. Sweats\\nBob\\u2019s website burg.com'