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b'How do you make the best decisions, maintain company culture as your business grows, and attract and retain incredible talent? Serial entrepreneur and best-selling author, Darius Mirshahzadeh believes the answer lies in core values. By properly leveraging and implementing core values at your company, your teams will be speaking the same language, making good decisions, building an awesome culture, and scaling to incredible success. In this episode, Hala and Darius talk about Darius\\u2019s unique come-up story, how to build a core value-driven organization, Darius\\u2019s six core values, good core values vs bad core values, and the Scale M.A.P. Method.\\n\\nTopics Include:\\n\\n- Darius\\u2019s come-up story\\xa0\\n- The entrepreneurial lessons he learned from his father\\xa0\\n- How his dad\\u2019s passing shaped his purpose\\xa0\\n- Experience working at the White House\\xa0\\n- What triggered him to want to work for himself\\xa0\\n- Launching Twin Capital Brokerage\\n- Overcoming failure and pivoting\\n- Building and growing business through partnerships\\xa0\\n- Why he decided to step down as CEO of Money Source\\n- On starting his brand, writing his book, and hosting a podcast\\xa0\\n- Core values and what they mean\\xa0\\n- How to build a core value-driven organization\\n- Darius\\u2019s six core values\\xa0\\n- Why use viral, sticky language?\\n- A core value-driven organization vs one that has no core values\\xa0\\n- Good vs bad core values\\xa0\\n- Advice to begin to develop core values\\n- The Scale M.A.P. Method\\n- The Scale M.A.P Bootcamp\\xa0\\n- Darius\\u2019s actionable advice\\xa0\\n- Darius\\u2019s secret to profiting in life\\xa0\\n- And other topics\\u2026\\n\\nDarius Mirshahzadeh is a high-growth CEO, serial entrepreneur, and culture-building mad scientist who was ranked #9 on Glassdoor\\u2019s list of Top CEOs of Small and Medium Companies in the US. He is the author of the best-selling book, The Core Value Equation, and the host of The Greatness Machine Podcast.\\xa0\\n\\nDarius has led organizations that have won numerous Stevie awards, been named \\u201c#3 Best Place to Work\\u201d by San Francisco Business Times, and have landed at #40 on the Inc. 500 list of fastest-growing companies.\\xa0\\n\\nSponsored By:\\n\\nOpen Door Capital - Go to investwithodc.com to learn more!\\nJordan Harbinger - Check out jordanharbinger.com/start for some episode recommendations\\nShopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify\\u2019s entire suite of features\\nZapier - Try Zapier for free today at zapier.com/YAP\\nFirst Person - Go to getfirstperson.com and use code YAP to get 15% off your first order\\n\\nResources Mentioned:\\n\\nDarius\\u2019s Book: https://www.amazon.com/Darius-Mirshahzadeh/e/B08BX5N3TD/\\xa0\\nDarius\\u2019s Podcast, The Greatness Machine:\\nhttps://podcasts.apple.com/us/podcast/the-greatness-machine/id1555334180\\xa0\\xa0\\nDarius\\u2019s Website: https://therealdarius.com/\\nDarius\\u2019s Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/\\nDarius\\u2019s Twitter: https://twitter.com/kingdarius\\nDarius\\u2019s Instagram: https://www.instagram.com/whoompdarius/\\n\\nConnect with Young and Profiting:\\n\\nHala\\u2019s LinkedIn: https://www.linkedin.com/in/htaha/\\xa0\\xa0\\xa0\\xa0\\nHala\\u2019s Instagram:https://www.instagram.com/yapwithhala/\\xa0\\xa0\\xa0\\xa0\\nHala\\u2019s Twitter: https://twitter.com/yapwithhala\\xa0\\nClubhouse: https://www.clubhouse.com/@halataha\\xa0\\xa0\\nWebsite: https://www.youngandprofiting.com/\\xa0\\nText Hala: https://youngandprofiting.co/TextHala or text \\u201cYAP\\u201d to 28046'