Donald Miller: Storytelling for Business | E120

Published: June 28, 2021, 4:30 a.m.

b'Storytelling Made Simple!\\n\\xa0\\nIn today\\u2019s episode, we are talking with Donald Miller, best-selling author, CEO, and podcast host. Donald is the CEO of Business Made Simple, an online platform that teaches business professionals everything they need to know to grow a business and enhance their personal value on the open market. He is also the host of the Business Made Simple Podcast and is the author of several books including the bestseller "Building a StoryBrand."\\n\\xa0\\nDonald is widely considered one of the most entertaining and informative speakers in the world. His audiences are challenged to lean into their own story, creatively develop and execute the story of their team, and understand the story of their customers so they can serve them with passion. Don\'s thoughts on story have deeply influenced leaders and teams for Pantene, Ford/Lincoln, Zaxby\'s, Chick-fil-A, Steelcase, Intel, Prime Lending and thousands more.\\n\\xa0\\nIn this episode, we discuss Donald\\u2019s upbringing without a father figure, the power of storytelling, and why you should always aim to tell stories. We\\u2019ll also talk about the seven steps that happen in every story, the best call-to-actions, how customer testimonials can be important, and how to use storytelling in your social media.\\n\\xa0\\nSponsored by -\\xa0\\n\\xa0\\n\\nSave $15 off your first visit with a board-certified dermatologist at Apostrophe.com/YAP\\n\\nVisit capsule.com to get your prescription hand delivered today\\u2014for free\\n\\n\\xa0\\nSocial Media:\\xa0\\n\\xa0\\nFollow YAP on IG: www.instagram.com/youngandprofiting\\nReach out to Hala directly at Hala@YoungandProfiting.com\\nFollow Hala on Linkedin: www.linkedin.com/in/htaha/\\nFollow Hala on Instagram: www.instagram.com/yapwithhala\\nFollow Hala on ClubHouse: @halataha\\nCheck out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com\\n\\xa0\\nTimestamps:\\n\\xa0\\n01:05 - What Donald Was Like As A Child\\n04:19 -The Importance of Mentors\\n07:49 - Why Stories Are So Powerful\\n11:25 - Importance of Messaging Being Concise\\n16:05 - The Explanation of Story Loops\\n19:02 - Why You Need to Continuously Solve Problems\\n21:45 - Where the CEO Fits Within the Face of The Brand\\n27:04 - The Seven Steps That Happen in Every Story\\n31:25 - Details on How To Use the Seven Steps\\n32:44 - Best Call-To-Actions\\n35:49 - The Principle of Pricing in Storytelling\\n38:17 - Real Examples of 7 Soundbites\\n44:28 - Why Customer Testimonials Are So Impactful\\n45:43 - How Brand Elements Can Pass The \\u2018Grunt\\u2019 Test\\n51:11 - Best Practices for Storytelling in Social Media\\n52:28 - The Comparison of Business to An Airplane\\n59:13 - Donald\\u2019s Secret to Profiting in Life\\xa0\\n\\xa0\\nMentioned in the Episode:\\n\\xa0\\nDonald\\u2019s LinkedIn: https://www.linkedin.com/in/donald-miller-storybrand/\\nDonald\\u2019s Book, Business Made Simple: https://www.businessmadesimple.com/\\nDonald\\u2019s Company: https://storybrand.com/\\nStoryBrand\\u2019s Upcoming Marketing Workshop: https://storybrand.com/#register\\nFree 5-Minute Marketing Makeover: http://www.5minutemarketingmakeover.com/'