Howard Behar: Former Starbucks President Reveals How Starbucks Grew to 15,000 Stores | E272

Published: Feb. 12, 2024, 9 a.m.

b"Howard Behar was the North American president of Starbucks for more than two decades. During his tenure, the franchise grew from 28 stores to more than 15,000 across five continents, making the company into a worldwide phenomenon. In today\\u2019s episode, Howard and Hala will discuss how he became the \\u201cultimate servant leader\\u201d and why you should always put people first in business.\\xa0\\n\\nHoward Behar is a speaker, advisor, mentor, and bestselling author. For 21 years Behar led Starbucks\\u2019s domestic business as President of North America, and was the founding President of Starbucks International, opening the first store outside of North America in Japan. He served on the Starbucks Board of Directors for twelve years before retiring. He is also the author of It\\u2019s Not About the Coffee and The Magic Cup.\\n\\xa0\\nIn this episode, Hala and Howard will discuss:\\n- How Howard got his foot in the door at Starbucks\\n- Why Howard doesn\\u2019t like the word customer\\n- Putting people first\\n- Why you should always say yes\\n- Howard\\u2019s leadership philosophies\\n- Why a leader should wear one hat\\n- How to not get stuck in inaction\\xa0\\n- And other topics\\u2026\\n\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\nHoward Behar\\u2019s career in business spans over 50 years, all in consumer-oriented businesses, most recently as a speaker, advisor, mentor, and bestselling author. His wisdom, generosity, and level of integrity have had a profound impact on thousands of people who have been touched by his example, books, and speaking.\\n\\nBehar is known for such memorable lessons as \\u201cThe Person Who Sweeps the Floor Should Choose the Broom\\u201d and \\u201cOnly the Truth Sounds Like the Truth.\\u201d For 21 years Behar led Starbucks\\u2019s domestic business as President of North America, and was the founding President of Starbucks International, opening the first store outside of North America in Japan. He served on the Starbucks Board of Directors for twelve years before retiring.\\n\\n\\xa0Resources Mentioned:\\nHoward\\u2019s Website: http://howardbehar.com/\\nHoward\\u2019s LinkedIn: https://www.linkedin.com/in/howard-behar-24ba274/\\nHoward\\u2019s YouTube: https://www.youtube.com/@Hpbehar\\nHoward\\u2019s Twitter: https://twitter.com/NotAboutCoffee\\nHoward\\u2019s Book, It's Not About the Coffee: Lessons on Putting People First from a Life at Starbucks: https://www.amazon.com/Its-Not-About-Coffee-Starbucks/dp/1591842727\\nHoward\\u2019s book, The Magic Cup: A Business Parable About a Leader, a Team, and the Power of Putting People and Values First: https://www.amazon.com/Magic-Cup-Business-Parable-Putting/dp/1455538973/\\n\\xa0\\nLinkedIn Secrets Masterclass, Have Job Security For Life:\\nUse code \\u2018podcast\\u2019 for 30% off at yapmedia.io/course.\\n\\xa0\\nSponsored By:\\nShopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify\\nIndeed - Get a $75 job credit at indeed.com/profiting\\nHelloFresh - Go to HelloFresh.com/profitingfree and use code profitingfree for FREE breakfast for life\\n\\xa0\\nMore About Young and Profiting\\nDownload Transcripts - youngandprofiting.com\\xa0\\nGet Sponsorship Deals - youngandprofiting.com/sponsorships\\nLeave a Review - \\xa0ratethispodcast.com/yap\\nWatch Videos - youtube.com/c/YoungandProfiting\\n\\xa0\\nFollow Hala Taha\\nLinkedIn - linkedin.com/in/htaha/\\nInstagram - instagram.com/yapwithhala/\\nTikTok - tiktok.com/@yapwithhala\\nTwitter - twitter.com/yapwithhala\\n\\xa0\\nLearn more about YAP Media Agency Services - yapmedia.io/"