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b'Crush the competition by learning the strategy of preeminence!\\xa0\\nThis week on YAP, we\\u2019re chatting with marketing mastermind, CEO, speaker and best-selling author, Jay Abraham.\\nJay Abraham is the founder and CEO of The Abraham Group and is a world renowned marketing strategist, business innovator and entrepreneurial advisor.\\xa0He has mentored some of the biggest business titans in the world such as Tony Robbins, Daymond John and Stephen Covey - earning him the nickname \\u201cMentor of Mentors\\u201d. Jay has spent the last 30+ years solving problems for over 10,000 clients from the likes of Microsoft, IBM and FedEx. He has been featured in USA Today, New York Times, Washington Post and more.\\xa0\\xa0\\nSince he was just 20 years old, Jay has been helping company\\u2019s solve problems and increase their bottom lines, working across hundreds of industries throughout his career.\\xa0You can absorb many of his life\\u2019s learnings from his famous book Getting Everything You Can out of All You\\u2019ve Got.\\xa0\\nIn today\\u2019s episode, we\\u2019ll go deep on Jay\\u2019s signature strategy of preeminence, and why you need to fall in love with your customers, as opposed to your products and services. We\\u2019ll get an understanding of how we can borrow marketing and business strategies from one industry and implement them in another to get an edge over our competition. And, we\\u2019ll get Jay\\u2019s key strategies for marketing including his parthenon marketing methodology and leveraging a\\xa0host-beneficiary Relationship.\\nIf you want to learn business and marketing secrets from one of the highest paid consultants in the world - keep on listening!\\n\\nSponsored by -\\n\\nHubspot - Make sure to check out My First Million \\u2014 that\\u2019s My First Million \\u2014 on Apple Podcasts, Spotify, or wherever you listen to podcasts.\\nAthletic Greens - Visit athleticgreens.com/YAP and get FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase.\\nThe Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendations.\\xa0\\nLendtable - Sign up for Lendtable at Lendtable.com with promo code YAP for an extra $50 added to your Lendtable balance.\\xa0\\nBrand Crowd - Check out brandcrowd.com/yap to learn\\xa0more, play with the tool for free, and get 73% off your purchase.\\xa0\\xa0\\nIssuu - Sign up for a premium account and get 50% off! Go to ISSUU.com/podcast and use promo code YAP\\xa0\\n\\nSocial Media:\\n\\nFollow YAP on IG: www.instagram.com/youngandprofiting\\nReach out to Hala directly at Hala@YoungandProfiting.com\\nFollow Hala on Linkedin: www.linkedin.com/in/htaha/\\nFollow Hala on Instagram: www.instagram.com/yapwithhala\\nFollow Hala on Clubhouse: @halataha\\nCheck out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com\\n\\nTimestamps:\\n\\n(9:10) - Intro\\n(9:45) - Jay\\u2019s Entrepreneurial Origins\\n(13:55) - Importance of Experience\\n(17:45) - Moving from Industry to Industry\\n(22:30) - Bringing Strategies from Industry to Industry\\n(28:44) - Host Beneficiary Relationship\\n(38:15) - Who to Partner With In A Beneficiary Relationship?\\n(41:48) - Strategy of Preeminence\\n(49:50) - Clients vs Customers\\n(51:45) - Your Clients Should Be Your Friends\\n(55:00) - Pre-Eminence Defined\\n(59:55) - Increasing Your Clients\\n(1:06:56) - 3 Ways To Increase Revenue and Profit\\n(1:10:50) - Providing Incentives for Clients\\n(1:15:00) - Importance of Integrity\\n(1:16:50) - Jay\\u2019s Secret to Profiting in Life\\n(1:20:05) - Where to Learn More About Jay\\n\\nMentioned in the episode:\\n\\nhttps://jayabraham.com/\\nhttps://www.abraham.com/collections/books/'