Joey Zwillinger, Allbirds Co-founder: How We Earned 7 Figures in Our First 30 Days With 0 Marketing Spend | E255

Published: Nov. 10, 2023, 9 a.m.

b"It all started with a three-page vision statement for Joey Zwillinger and his company, Allbirds, which is revolutionizing the footwear industry with its eco-friendly and sustainable products. Joey and his co-founder Tim Brown set out to emulate nature\\u2019s brilliant design skills by creating the now iconic Wool Runner, a shoe made from Merino wool, and to create a sustainable global company in the process. In this episode, the latest in a limited series sponsored by Shopify, Joey shares some of the challenges that Allbirds faced, the technology that transformed their direct-to-consumer business into a global brand, and how to align mission with profitability.\\n\\xa0\\nJoey Zwillinger is the CEO and Co-Founder of Allbirds, which uses wool to create sustainable footwear. He has long been passionate about making things from renewable resources, which led him to start Allbirds with New Zealander Tim Brown and begin tackling sustainability issues in the footwear industry. Working together, Tim and Joey crafted a revolutionary wool fabric made specifically for footwear, resulting in an entirely new category of shoes inspired by natural materials.\\n\\xa0\\nIn this episode, Hala and Joey will discuss:\\n- How competitive sports translates into business\\n- Finding a career with meaning and impact\\n- The importance of constraints to creativity\\n- Aligning your mission and profitability\\n- Learning innovation from nature\\n- Founding a purpose-focused company\\n- Launching Allbirds with the Shopify platform\\n- The secrets to a million-dollar launch\\n- Breaking through in a noisy marketplace\\n- And other topics\\u2026\\n\\xa0\\nJoey Zwillinger is the CEO and Co-Founder of Allbirds, which uses wool to create sustainable footwear. Prior to co-founding Allbirds, he spent six years at biotech firm Terravia (formerly Solazyme, Inc.) leading its renewable chemical business, developing and selling high-performance algae-based chemicals into various industries such as CPG, personal care, and industrials. He has long been passionate about making things from renewable resources, which led him to start Allbirds with New Zealander Tim Brown and begin tackling sustainability issues in the footwear industry.\\n\\xa0\\xa0\\nResources Mentioned:\\n\\xa0Joey\\u2019s LinkedIn: https://www.linkedin.com/in/jzwillinger/\\nAllbirds Website: https://www.Allbirds.com/\\nAllbirds Twitter: https://twitter.com/Allbirds\\nAllbirds Instagram: https://www.instagram.com/Allbirds/\\nAllbirds Facebook: https://www.facebook.com/weareAllbirds\\xa0\\nZingerman\\u2019s Deli's Mission and Guiding Principles: https://www.zingermanscommunity.com/about-us/mission-guiding-principles/\\nWhy and How Visioning Works by Ari Weinzweig, founder of Zingerman's Deli: https://www.zingtrain.com/article/why-and-how-visioning-works/\\n\\xa0\\nLinkedIn Secrets Masterclass, Have Job Security For Life:\\nUse code \\u2018podcast\\u2019 for 30% off at yapmedia.io/course.\\n\\xa0\\nSponsored By:\\n\\ufeffShopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify\\nGreenlight - Sign up for Greenlight today and get your first month free when you go to greenlight.com/yap\\nMasterClass - Get 15% off right now at youngandprofiting.co/masterclass\\nRelay - Sign up for FREE! Go to relayfi.com/profiting\\n**Relay is a financial technology company, not an FDIC-insured bank. Banking services and FDIC insurance provided through Evolve Bank & Trust and Thread Bank; Members FDIC. The Relay Visa\\xae Debit Card is issued by Thread Bank pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa\\xae debit cards are accepted.\\n\\xa0\\nMore About Young and Profiting\\nDownload Transcripts - youngandprofiting.com\\xa0\\nGet Sponsorship Deals - youngandprofiting.com/sponsorships\\nLeave a Review - \\xa0ratethispodcast.com/yap\\nWatch Videos - youtube.com/c/YoungandProfiting\\n\\xa0\\nFollow Hala Taha\\nLinkedIn - linkedin.com/in/htaha/\\nInstagram - instagram.com/yapwithhala/\\nTikTok - tiktok.com/@yapwithhala\\nTwitter - twitter.com/yapwithhala\\n\\xa0\\nLearn more about YAP Media Agency Services - yapmedia.io/"