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b'At around one year old, Jonah Berger\\u2019s son started saying the word \\u201cpeas.\\u201d What he really meant to say was \\u201cplease,\\u201d but that didn\\u2019t matter. It was the first time his son realized that words can have magical effects. Magic words are all around us, whether we are trying to persuade a client, motivate a team, or even just talk to our peers. In this episode, Jonah is back on YAP to talk about his newest book, Magic Words. He will take a deep dive into how to persuade, communicate, and connect. He will cover the different types of words that can increase our impact in every area of our lives!\\xa0\\n\\nJonah Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. Dr. Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. He has published over 80 articles in top\\u2010tier academic journals, teaches one of the world\\u2019s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work.\\xa0\\n\\nIn this episode, Hala and Jonah will discuss:\\xa0\\n- Why words are magic\\xa0\\n- How the word \\u201cbecause\\u201d changes behavior\\n- Changing nouns to verbs\\n- What happens when we use \\u201cI don\\u2019t\\u201d versus \\u201cI can\\u2019t\\u201d\\n- How to foster a \\u201ccould\\u201d mindset\\n- Words that will help us sell our ideas\\xa0\\n- The language of confidence\\n- Asking for the right advice\\n- Understanding the power of language\\n- And other topics\\u2026\\n\\nJonah Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. Berger has been recognized with a number of awards for both scholarship and teaching, including various early career awards. He was named one of the top 30 leaders in business by the American Management Association and one of the most creative people in business by Fast Company magazine.\\xa0\\n\\nDr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in top\\u2010tier academic journals, teaches one of the world\\u2019s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.\\n\\nResources Mentioned:\\nJonah\\u2019s Website: https://jonahberger.com/\\nJonah\\u2019s LinkedIn: https://www.linkedin.com/in/j1berger/\\nJonah\\u2019s Twitter: https://twitter.com/j1berger\\nJonah\\u2019s Instagram: https://www.instagram.com/j1berger/\\nJonah\\u2019s Facebook: https://www.facebook.com/profile.php?id=220591\\nJonah\\u2019s book Magic Words: What to Say to Get Your Way: https://jonahberger.com/magic-words/\\n\\nLinkedIn Secrets Masterclass, Have Job Security For Life:\\nUse code \\u2018masterclass\\u2019 for 25% off at yapmedia.io/course.\\n\\nSponsored By:\\xa0\\nShopify - Sign up for a $1 per month trial period at shopify.com/profiting\\nLMNT - Get a free LMNT Sample Pack with any order only when you order through DrinkLMNT.com/YAP \\n\\nMore About Young and Profiting\\nDownload Transcripts - youngandprofiting.com\\xa0\\xa0\\nGet Sponsorship Deals - youngandprofiting.com/sponsorships\\nLeave a Review -\\xa0ratethispodcast.com/yap\\nWatch Videos - youtube.com/c/YoungandProfiting\\n\\nFollow Hala Taha\\nLinkedIn - linkedin.com/in/htaha/\\nInstagram - instagram.com/yapwithhala/\\nTikTok - tiktok.com/@yapwithhala\\nTwitter - twitter.com/yapwithhala\\n\\nLearn more about YAP Media Agency Services - yapmedia.io/'