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b"Want to start a business but not sure where (or how) to start?!\\n\\xa0\\nIn today\\u2019s episode, we are talking with Josh Kaufman, best-selling author, researcher, and speaker. Josh's TEDx talk on The First 20 Hours is one of the top 25 most-viewed TED talks published to date, with over 22 million views on YouTube. His research has been featured by The New York Times, The BBC, The Wall Street Journal, The Atlantic, Fortune, Forbes, Time, BusinessWeek, Wired, Fast Company, Financial Times, HarvardBusiness.org, The World Economic Forum, Inside Higher Ed, Lifehacker, MarketWatch, The Independent, Bloomberg TV, PBS Next Avenue, CCTV, and CNN's Sanjay Gupta MD.\\n\\xa0\\nIn this episode, we chat about Josh\\u2019s first book, Personal MBA, signs to find a viable market if you are starting a business, and the characteristics that all good products/services have. We\\u2019ll also talk more about how to test out your business idea, actionable steps to decide pricing, learning curves, the aspects of rapid skills acquisition, and more. This is a jam packed episode that we made it into two parts - so make sure to catch both!\\n\\xa0\\nSocial Media:\\n\\xa0\\nFollow YAP on IG: www.instagram.com/youngandprofiting\\nReach out to Hala directly at Hala@YoungandProfiting.com\\nFollow Hala on Linkedin: www.linkedin.com/in/htaha/\\nFollow Hala on Instagram: www.instagram.com/yapwithhala\\nFollow Hala on ClubHouse: @halataha\\nCheck out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com\\n\\xa0\\nTimestamps:\\n\\xa0\\n04:15 - How Josh\\u2019s Degree Shaped His Career\\n07:43 - Why Josh Decided to Write His Book, Personal MBA\\n11:50 - How to Find a Viable Market\\xa0\\n19:41 - Signs to Look for if There\\u2019s Real Opportunity\\n\\xa026:16 - Good Characteristics of a Product or Service\\n29:56 - Exceptional Product/Service in the Pandemic\\n32:24 - Best Ways to Test Business Ideas\\n35:38 - Steps to Decide Pricing\\xa0\\n44:20 - Different Objections to Anticipate\\n\\xa0\\nMentioned in the Episode:\\n\\xa0\\nJosh\\u2019s Website: joshkaufman.net\\nJosh\\u2019s First Book, Personal MBA: https://personalmba.com/\\nJosh\\u2019s Second Book, The First 20 Hours: https://first20hours.com/\\nJosh\\u2019s New Book, How to Fight a Hydra: https://howtofightahydra.com/#home"