Katy Milkman: The Science of Change | E181

Published: Aug. 1, 2022, 9 a.m.

b"Do you want to create lasting behavioral change but can\\u2019t seem to make it stick? Katy Milkman, Wharton School Professor, bestselling author, and podcast host has dedicated her life to studying behavior change, and in this episode, she gives a science-backed blueprint of how to create lasting change and achieve your goals. In this episode, Hala and Katy chat about barriers to change and why humans are so impulsive. Katy shares science-backed strategies to help you create lasting change like temptation bundling, gamification, and the fresh start effect. Katy also dives deep into what she\\u2019s learned about encouraging others to adopt a behavior through nudging, and the powerful effect giving advice can have.\\xa0\\n\\nTopics Include:\\n- What first got Katy interested in human behavior\\n- Relationship between engineering and human behavior\\xa0\\n- What makes it so hard for us to change?\\xa0\\n- Why are humans impulsive?\\xa0\\n- Temptation bundling and gamification\\xa0\\n- Commitment Devices\\xa0\\n- The Fresh Start Effect\\n- Rigidity versus variability for habits\\n- Counteracting the \\u201cWhat the Hell Effect\\u201d\\n- Perspective on the power of negative thinking\\xa0\\n- Why acting like a mentor can help you succeed\\n- How can we become advice-givers?\\xa0\\n- COVID-19 Vaccine Adoption Research\\n- Nudging\\xa0\\n- Katy\\u2019s actionable advice\\xa0\\n- Katy\\u2019s secret to profiting\\n- And other topics\\u2026\\n\\nKaty Milkman is a James G. Dinan Professor at The Wharton School of the University of Pennsylvania and the host of Charles Schwab\\u2019s popular behavioral economics podcast Choiceology. She is also the co-founder and co-director of the Behavior Change for Good Initiative, a research center with the mission of advancing the science of lasting behavior change whose work is being chronicled by Freakonomics Radio. She is also the author of the best-selling book, How to Change.\\xa0\\nShe received her undergraduate degree from Princeton University (summa cum laude) in Operations Research and Financial Engineering and her Ph.D. from Harvard University's joint program in Computer Science and Business.\\n\\nSponsored By:\\n\\nIndeed - Claim your $75 credit now at Indeed.com/yap (Terms and conditions apply)\\nShopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify\\u2019s entire suite of features\\nThe Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendations\\n\\nResources Mentioned:\\n\\nKaty\\u2019s Book: https://www.katymilkman.com/book\\xa0\\nKaty\\u2019s Website: https://www.katymilkman.com/\\nKaty\\u2019s Newsletter: https://www.katymilkman.com/newsletter-milkman-delivers\\xa0\\nKaty\\u2019s Linkedin: https://www.linkedin.com/in/katy-milkman/\\nKaty\\u2019s Twitter: https://twitter.com/katy_milkman\\nKaty\\u2019s Instagram: https://www.instagram.com/katymilkman/\\nKaty\\u2019s Facebook: https://www.facebook.com/katymilkmanphd/\\nKaty\\u2019s Podcast, Choiceology:\\nhttps://www.katymilkman.com/podcast\\n\\nConnect with Young and Profiting:\\n\\nHala\\u2019s LinkedIn: https://www.linkedin.com/in/htaha/\\xa0\\xa0\\xa0\\xa0\\nHala\\u2019s Instagram:https://www.instagram.com/yapwithhala/\\xa0\\xa0\\xa0\\xa0\\nHala\\u2019s Twitter: https://twitter.com/yapwithhala\\xa0\\nClubhouse: https://www.clubhouse.com/@halataha\\xa0\\xa0\\nWebsite: https://www.youngandprofiting.com/\\xa0\\nText Hala: https://youngandprofiting.co/TextHala or text \\u201cYAP\\u201d to 28046"