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b"Robert Cialdini is known globally as the foundational expert in the science of influence. His Six Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing its influence. His research is focused on uncovering why people say \\u201cyes\\u201d to certain requests and how to apply these findings ethically in the business world.\\xa0\\nIn this episode, Robert and Hala discuss how to become a skilled persuader and why that matters in business. Robert breaks down the tactics to recognize when we are being influenced so we can defend ourselves against it and make the best decisions for ourselves. They also discuss Robert\\u2019s 7 universal principles of persuasion: reciprocity, liking, unity, social proof, authority, consistency, and scarcity.\\n\\nTopics Include:\\xa0\\n- How small changes in language can have big impacts on behavior\\xa0\\n- The ethics of persuasion\\n- Why humans require mental shortcuts\\n- The power of reciprocity\\n- Why we shouldn\\u2019t downplay our favors\\n- How kindness can help us retain employees\\n- Rejection-then-Retreat Method\\n- How to use the Liking Principle\\n- The Joe Gerard Sales Method\\n- Why Social Proofing reduces uncertainty\\n- How to be perceived as an authority figure\\n- Difference between being in authority and an authority\\n- How can we use the scarcity principle in business?\\n- The importance of appearing consistent\\xa0\\n- And other topics\\u2026\\n\\nRobert Cialdini is a Wall Street Journal and New York Times best-selling author, speaker, professor, and social psychologist who specializes in the science of influence. He has authored several books, and his latest book, Influence, is a new and expanded version of his classic international bestseller, which has been translated in over 30 languages and has sold over 5 million copies. As a keynote speaker, Dr. Cialdini has earned a worldwide reputation for his ability to translate science into valuable and practical actions. His on-stage stories are described as dramatic and indelible. Because of all of this, he is frequently regarded as \\u201cThe Godfather of Influence\\u201d.\\n\\nResources Mentioned:\\nRobert\\u2019s Books: https://www.robertcialdinibf.com/\\nRobert\\u2019s Website: https://www.robertcialdinibf.com/\\nRobert\\u2019s LinkedIn: \\xa0https://www.linkedin.com/in/robertcialdini/\\nRobert\\u2019s Twitter: https://twitter.com/RobertCialdini\\nRobert\\u2019s Instagram: https://www.instagram.com/teamrobertcialdini/\\nRobert\\u2019s Facebook:\\xa0https://www.facebook.com/robert.cialdini\\nInfluence by Robert Cialdini: https://www.amazon.com/Influence-New-Expanded-Psychology-Persuasion/dp/0062937650/ref=sr_1_1?dchild=1&keywords=cialdini+influence&qid=1620080949&sr=8-1\\n\\nSponsored By:\\xa0\\nThe Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendations\\nShopify - Sign up for a free trial at shopify.com/profiting\\nSwag.com - Go to swag.com/yap and get 10% off your order\\nTitan - Head to Titan.com/YAP and you\\u2019ll get a free $25 investment into another one of Titan\\u2019s portfolios.\\nJustWorks - Check out JustWorks' transparent pricing by visiting justworks.com/pricing\\n\\nMore About Young and Profiting\\nDownload Transcripts - youngandprofiting.com\\xa0\\xa0\\nGet Sponsorship Deals - youngandprofiting.com/sponsorships\\nLeave a Review -\\xa0ratethispodcast.com/yap\\nWatch Videos - youtube.com/c/YoungandProfiting\\n\\nFollow Hala Taha\\nLinkedIn - linkedin.com/in/htaha/\\nInstagram - instagram.com/yapwithhala/\\nTikTok - tiktok.com/@yapwithhala\\nTwitter - twitter.com/yapwithhala\\n\\nLearn more about YAP Media Agency Services - yapmedia.io/\\nJoin Hala's LinkedIn Masterclass - yapmedia.io/course"