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b'With big dreams of Hollywood stardom, Ryan Serhant moved to New York City to work as an actor. But when he became one of the many unemployed actors struggling to make rent, he decided to get into real estate. Having closed more than $8 billion in sales and starred in multiple reality shows, he has built an impressive personal brand as one of the most successful real estate brokers in the world. In this episode, Ryan will do a deep dive into branding and break down the three-step strategy that transformed him into one of the most recognizable brands in real estate.\\n\\nRyan Serhant is a real estate broker, producer, reality TV star, and bestselling author of three books, including his latest, Brand It Like Serhant. He is the founder and CEO of SERHANT, number six on The Real Deal\\u2019s list of Top Residential Brokerages for 2022.\\xa0\\n\\xa0\\nIn this episode, Hala and Ryan will discuss:\\n- His come-up story from struggling actor to real estate superstar\\n- The business opportunity COVID presented to him\\n- Why he wrote Brand It Like Serhant\\n- His three-step strategy for growing a brand from scratch\\n- Why it\\u2019s easier to get your name out there in 2024\\n- Feelings a good personal brand must evoke\\n- The three-step Serhant brand strategy system\\n- How to discover your core identity\\n- Why entrepreneurs must start building their brands today\\n- How to build your brand personality using power adjectives\\n- How to contextualize visual identity within your core identity\\n- The fears that prevent people from building their brands\\n- And other topics\\u2026\\n\\nRyan Serhant is a real estate broker, producer, and star of Bravo\\u2019s Million Dollar Listing New York, and its spin-off, Sell It Like Serhant. He is the founder and CEO of SERHANT, a real estate brokerage that combines media, entertainment, education, and technology. Known for its award-winning marketing content and PR campaigns, the company ranked number six on The Real Deal\\u2019s list of Top Residential Brokerages for 2022. Ryan is the bestselling author of three books, including his latest, Brand It Like Serhant: Stand Out From the Crowd, Build Your Following, and Earn More Money. Named \\u201cthe most influential broker in the world with the most exposure,\\u201d he is an official contributor to Forbes and is often quoted in The New York Times, Wall Street Journal, and Wall Street Journal China.\\xa0\\xa0\\n\\nResources Mentioned:\\nRyan\\u2019s Website: https://ryanserhant.com/\\xa0\\nRyan\\u2019s LinkedIn: https://www.linkedin.com/in/ryanserhant/\\xa0\\nRyan\\u2019s Twitter: https://twitter.com/RyanSerhant\\xa0\\nRyan\\u2019s Instagram: https://www.instagram.com/ryanserhant/\\xa0\\nRyan\\u2019s Facebook: https://www.facebook.com/RyanSerhantOfficial/\\xa0\\nRyan\\u2019s YouTube: https://www.youtube.com/channel/UCG98giOsUxIlXV0rNUhxLew\\xa0\\nRyan\\u2019s Book, Brand It Like Serhant: Stand Out From the Crowd, Build Your Following, and Earn More Money:\\nhttps://www.amazon.com/Brand-Like-Serhant-Stand-Following/dp\\n\\n\\xa0\\nLinkedIn Secrets Masterclass, Have Job Security For Life:\\nUse code \\u2018podcast\\u2019 for 30% off at yapmedia.io/course.\\n\\xa0\\n\\xa0\\nSponsored By:\\nShopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify\\nIndeed - Get a $75 job credit at indeed.com/profiting\\nAirbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host\\n\\xa0\\n\\xa0\\nMore About Young and Profiting\\nDownload Transcripts - youngandprofiting.com\\nGet Sponsorship Deals - youngandprofiting.com/sponsorships\\nLeave a Review -\\xa0ratethispodcast.com/yap\\nWatch Videos - youtube.com/c/YoungandProfiting\\n\\xa0\\nFollow Hala Taha\\nLinkedIn - linkedin.com/in/htaha/\\nInstagram - instagram.com/yapwithhala/\\nTikTok - tiktok.com/@yapwithhala\\nTwitter - twitter.com/yapwithhala\\n\\xa0\\nLearn more about YAP Media Agency Services - yapmedia.io/'