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b"While working on her Ph.D. on traumatic memory in New York, Dr. Tali Sharot witnessed the 9/11 attacks on the Twin Towers. She set out to investigate people's memories of the terrorist attacks and discovered that although people felt their memories were as accurate as a videotape, they were often filled with errors. She decided then to focus her research on how emotion affects people\\u2019s memories and decisions. In today\\u2019s episode, Tali tells us about the ways we are hardwired to be optimists and what determines how, and if, we are able to influence others.\\n\\xa0\\nDr. Tali Sharot is the director of the Affective Brain Lab. She is a Professor of Cognitive Neuroscience in the Department of Experimental Psychology and The Max Planck UCL Centre for Computational Psychiatry at University College London and on the faculty of the Department of Brain and Cognitive Sciences at MIT. Sharot\\u2019s research integrates neuroscience, behavioral economics, and psychology to study how emotion and motivation influence people\\u2019s beliefs, decisions, and social interactions.\\n\\xa0\\nIn this episode, Hala and Tali will discuss:\\n\\xa0- Why memories are not as accurate as we think they are\\n- Why most of us have an optimism bias\\n- How optimism bias helps us to survive\\n- Why we\\u2019re optimistic about our own lives but not the world around us\\n- Ways to bolster optimism and better performance\\n- Ways to deter negative actions in others\\n- How hope and fear influence people\\u2019s beliefs\\n- Why emotions influence our decisions more than facts\\n- Why fake news goes viral\\n- And other topics\\u2026\\n\\nDr. Tali Sharot is the director of the Affective Brain Lab. She is a Professor of Cognitive Neuroscience in the Department of Experimental Psychology and The Max Planck UCL Centre for Computational Psychiatry at University College London and on the faculty of the Department of Brain and Cognitive Sciences at MIT. Sharot holds a BA in Economics and Psychology from Tel Aviv University and a Ph.D. from New York University. Sharot\\u2019s research integrates neuroscience, behavioral economics, and psychology to study how emotion and motivation influence people\\u2019s beliefs, decisions, and social interactions.\\n\\xa0\\xa0\\nResources Mentioned:\\nTali\\u2019s Website: https://affectivebrain.com/\\nTali\\u2019s Twitter: https://twitter.com/affectivebrain\\n\\xa0Tali\\u2019s Book The Influential Mind: What the Brain Reveals About Our Power to Change Others: https://www.amazon.com/Influential-Mind-Reveals-Change-Others-ebook/dp/B06XC621TK\\xa0\\nTali\\u2019s Book Optimism Bias: Why We're Wired to Look on the Bright Side: https://www.amazon.com/Optimism-Bias-Were-Wired-Bright/dp/1780332637\\n\\xa0\\nLinkedIn Secrets Masterclass, Have Job Security For Life:\\nUse code \\u2018podcast\\u2019 for 30% off at yapmedia.io/course.\\n\\xa0\\n\\xa0Sponsored By:\\n\\xa0Shopify - Go to youngandprofiting.co/shopify to take your business to the next level\\nThe Kelly Roach Show - Listen to The Kelly Roach show on Apple, Spotify or wherever you listen to podcasts.\\nGreen Chef - Go to GreenChef.com/yap50 and use code yap50 to get 50% off plus free shipping.\\nMillionaire University - Find The Millionaire University on Apple, Spotify, or wherever you get your podcasts\\nPipedrive - Go to youngandprofiting.co/pipedrive and get 20% off Pipedrive for 1 year!\\n\\nMore About Young and Profiting\\nDownload Transcripts - youngandprofiting.com\\xa0\\nGet Sponsorship Deals - youngandprofiting.com/sponsorships\\nLeave a Review - \\xa0ratethispodcast.com/yap\\nWatch Videos - youtube.com/c/YoungandProfiting\\n\\xa0\\nFollow Hala Taha\\nLinkedIn - linkedin.com/in/htaha/\\nInstagram - instagram.com/yapwithhala/\\nTikTok - tiktok.com/@yapwithhala\\nTwitter - twitter.com/yapwithhala\\n\\xa0\\nLearn more about YAP Media Agency Services - yapmedia.io/"