YAPClassic: Donald Miller on Storytelling for Business, How to Clarify Your Message So Customers Engage

Published: March 10, 2023, 9 a.m.

b"After Donald Miller\\u2019s parents got divorced, his father completely disappeared from his life. For years, Donald blamed himself for his father leaving. His guilt manifested in the form of teenage rebellion: breaking into people\\u2019s houses, shoplifting, and defying his religious values. However, he turned his life around when his youth minister David Gentiles asked him to write columns for the church newspaper, which sparked his passion and talent for writing. Now, Donald is a bestselling author and the CEO of two companies. He spends his days helping high-dollar brands refine their storytelling strategy. In this episode of YAP Classic, you\\u2019ll learn about how to harness the power of storytelling and what ingredients make a great story.\\xa0\\n\\nDonald is widely considered one of the most entertaining and informative speakers in the world. His audiences are challenged to lean into their own story, creatively develop and execute the story of their team, and understand the story of their customers so they can serve them with passion. Don's thoughts on story have deeply influenced leaders and teams for Pantene, Ford/Lincoln, Zaxby's, Chick-fil-A, Steelcase, Intel, Prime Lending, and thousands more.\\n\\nIn this episode, Hala and Donald will discuss:\\xa0\\n- The four major characters in almost every story\\xa0\\xa0\\n- Why storytelling is such a powerful tool\\xa0\\n- What several brands get wrong about telling stories\\xa0\\xa0\\n- Opening and closing story loops\\xa0\\n- Never stop talking about the problem your brand is trying to solve\\xa0\\n- Steps to establishing yourself as the guide for your customers\\xa0\\n- The seven things that happen in every story\\xa0\\n- Elements of a great call-to-action\\xa0\\n- Why you should follow up with your customers\\n-\\xa0And other topics\\u2026\\n\\nDonald Miller is the CEO of StoryBrand,\\xa0an agency that has helped more than 10,000 organizations clarify their brand message, and Business Made Simple, an online platform that teaches business professionals everything they need to know to grow their business and enhance their value on the open market.\\xa0\\n\\nDonald also hosts the Business Made Simple podcast and is the author of personal essays and books about faith, God, and self-discovery, including the bestsellers Building a StoryBrand, Marketing Made Simple, and his most recent, Hero on a Mission. He lives and works in Nashville, Tennessee with his wife Elizabeth on their estate, Goose Hill.\\xa0\\n\\nLinkedIn Secrets Masterclass, Have Job Security For Life:\\nUse code \\u2018podcast\\u2019 for 30% off at yapmedia.io/course.\\n\\nResources Mentioned:\\xa0\\nBusiness Made Simple: https://www.businessmadesimple.com/\\nStoryBrand: https://storybrand.com/\\nFree 5-Minute Marketing Makeover: http://www.5minutemarketingmakeover.com/\\nBusiness Made Simple Podcast: https://podcasts.apple.com/us/podcast/business-made-simple-with-donald-miller/id1092751338\\xa0\\nDonald\\u2019s Books: https://www.amazon.com/s?k=donald+miller+books&gclid=CjwKCAiAxvGfBhB-EiwAMPakqpWbtWazcyT3D0-zfAf9X4SjIddsk--yAwjo-TiLrkyUwizHRplq-xoCdf4QAvD_BwE&hvadid=580628975667&hvdev=c&hvlocphy=1017108&hvnetw=g&hvqmt=e&hvrand=11272388198254768624&hvtargid=kwd-1038300247&hydadcr=8238_13500835&tag=googhydr-20&ref=pd_sl_1a89j6lr3o_e\\xa0\\nDonald\\u2019s LinkedIn: https://www.linkedin.com/in/donald-miller-storybrand/\\nDonald\\u2019s Instagram: https://www.instagram.com/donaldmiller/?hl=en\\xa0\\nDonald\\u2019s Facebook: https://www.facebook.com/donaldmillerwords/\\xa0\\nDonald\\u2019s Twitter: https://twitter.com/donaldmiller?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\\xa0\\n\\nSponsored By:\\xa0\\nElo Health - Go to https://elo.health/ and enter code YAP for 50% off your first month\\n\\nMore About Young and Profiting\\nDownload Transcripts - youngandprofiting.com\\xa0\\xa0\\nGet Sponsorship Deals - youngandprofiting.com/sponsorships\\nLeave a Review -\\xa0ratethispodcast.com/yap\\nWatch Videos - youtube.com/c/YoungandProfiting\\n\\nFollow Hala Taha\\nLinkedIn - linkedin.com/in/htaha/\\nInstagram - instagram.com/yapwithhala/\\nTikTok - tiktok.com/@yapwithhala\\nTwitter - twitter.com/yapwithhala\\n\\nLearn more about YAP Media Agency Services - yapmedia.io/"