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b'Even as a kid, Jonah Berger had an eye for patterns and data. At age 7, he tested at genius IQ levels, and he got a near-perfect SAT score in high school. His mathematical, detail-oriented mind makes him exceptionally aware of patterns in human behavior. Now, he\\u2019s a globally renowned expert on influence, persuasion, and consumer psychology. In this episode of YAPClassic, Jonah will teach you how to change anyone\\u2019s mind by teaching you the right ways to ask questions and present information.\\xa0\\n\\nJonah Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. Dr. Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. He has published over 80 articles in top\\u2010tier academic journals, teaches one of the world\\u2019s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work.\\xa0\\n\\nIn this episode, Hala and Jonah will discuss:\\xa0\\n- How Jonah started studying social psychology\\n- Why people have trouble changing\\n- What it means to be a catalyst\\n- How to think like a seasoned negotiator\\n- Why people enjoy engaging in forbidden behaviors\\n- Giving people a menu of options\\n- How asking questions can be more effective than making statements\\n- How Thailand reduced smoking by 40%\\n- The Endowment Effect\\xa0\\n- And other topics\\u2026\\n\\nJonah Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. Jonah has been recognized with a number of awards for both scholarship and teaching, including various early career awards. He was named one of the top 30 leaders in business by the American Management Association and one of the most creative people in business by Fast Company magazine.\\xa0\\n\\nDr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in top\\u2010tier academic journals, teaches one of the world\\u2019s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.\\n\\nLinkedIn Secrets Masterclass, Have Job Security For Life:\\nUse code \\u2018podcast\\u2019 for 30% off at yapmedia.io/course.\\n\\nResources Mentioned:\\nJonah\\u2019s Website: https://jonahberger.com/\\nJonah\\u2019s LinkedIn: https://www.linkedin.com/in/j1berger/\\nJonah\\u2019s Twitter: https://twitter.com/j1berger\\nJonah\\u2019s Instagram: https://www.instagram.com/j1berger/\\nJonah\\u2019s Facebook: https://www.facebook.com/profile.php?id=220591\\nJonah\\u2019s book Catalyst: How to Change Anyone\\u2019s Mind: https://jonahberger.com/books/the-catalyst/\\xa0\\n\\nSponsored By:\\xa0\\nShopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify\\nFactor - Head to youngandprofiting.co/factor and use code profiting50 to get 50% off!\\nIndeed - Claim your $75 credit now at indeed.com/profiting\\nZbiotics - Head to ZBiotics.com/PROFITING and use the code PROFITING at checkout for 15% off.\\nPipedrive - Go to youngandprofiting.co/pipedrive and get 20% off Pipedrive for 1 year!\\nRelay - Apply online and sign up for FREE! Go to relayfi.com/profiting\\n\\nMore About Young and Profiting\\nDownload Transcripts - youngandprofiting.com\\xa0\\xa0\\nGet Sponsorship Deals - youngandprofiting.com/sponsorships\\nLeave a Review -\\xa0ratethispodcast.com/yap\\nWatch Videos - youtube.com/c/YoungandProfiting\\n\\nFollow Hala Taha\\nLinkedIn - linkedin.com/in/htaha/\\nInstagram - instagram.com/yapwithhala/\\nTikTok - tiktok.com/@yapwithhala\\nTwitter - twitter.com/yapwithhala\\n\\nLearn more about YAP Media Agency Services - yapmedia.io/'