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b'We live in a world of habit-forming technology and constant distraction, but how can we harness the power of habit and limit these disruptive interruptions? Expert in behavioral design and bestselling author, Nir Eyal, has the answers. Nir\\u2019s high-level understanding of how to motivate and manipulate human behavior is helpful for people looking to build habit-forming products, create habits that stick, and for those looking to become indistractable and lead more productive lives. In this episode, Hala and Nir chat about Nir\\u2019s 4-step hook model to build habit-forming products, why habits are good for businesses, Nir\\u2019s strategies to become indistractable, and why Nir considers indistractability the ultimate secret weapon.\\xa0\\n\\nTopics Include:\\n- What is behavioral design?\\n- The goal behind Nir\\u2019s book Hooked\\n- Defining what a habit is\\n- Why are habits good for business?\\xa0\\n- Four-step hook model\\xa0\\n- How is the hook model different from traditional feedback loops?\\n- Defining paid and earned triggers\\xa0\\n- Lewin\\u2019s Equation and why it\\u2019s important that a product is easy to use\\xa0\\n- The three different types of rewards\\n- The five fundamental questions to build habit-forming products\\n- Why did Nir write Indistractible?\\n- Nir on why indistractability is the ultimate secret weapon\\n- Four parts of the indistractable model\\xa0\\n- And other topics\\u2026\\n\\nNir Eyal is an author, public speaker, consultant, and investor. Nir is the Wall Street Journal bestselling author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.\\nNir is an expert in behavioral engineering and has lectured at Stanford Graduate School of Business and Hasso Plattner Institute of Design. Nir also works as a consultant helping companies build engaging products and services. His writing appears in publications including the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.\\nNir received his BA from Emory University and his MBA from the Stanford Graduate School of Business.\\n\\nSponsored By:\\n\\nCastbox - Listen and Subscribe to Young and Profiting on Castbox - https://youngandprofiting.co/castbox\\nCredit Karma Personal Loans - Go to creditkarma.com/loanoffers to find the loan for you\\nShopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify\\u2019s entire suite of features\\nJordan Harbinger - Check out jordanharbinger.com/start for some episode recommendations\\nWise - Join 13 million people and businesses who are already saving, and try Wise for free at Wise.com/yap\\n\\nResources Mentioned:\\n\\nYAP Episode #34: How To Be Indistractable with Nir Eyal: https://www.youngandprofiting.com/34-how-to-be-indistractable-with-nir-eyal/\\xa0\\n#YAPLive: Focus is the New Productivity with Nir Eyal and Ethan Kross on Clubhouse:\\nhttps://www.youngandprofiting.com/yaplive-focus-is-the-new-productivity-with-nir-eyal-and-ethan-kross-on-clubhouse/\\xa0\\n#YAPLive: Unlocking Peak Performance with Steven Kotler (Cut Version):\\nhttps://www.youngandprofiting.com/yaplive-unlocking-peak-performance-with-steven-kotler/\\xa0\\nHooked by Nir Eyal: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788\\xa0\\xa0\\xa0\\nIndistractable by Nir Eyal: https://www.amazon.com/Indistractable-Control-Your-Attention-Choose/dp/194883653X/\\nNir\\u2019s Website: https://www.nirandfar.com/\\xa0\\nNir\\u2019s LinkedIn: https://www.linkedin.com/in/nireyal/\\xa0\\nNir\\u2019s Twitter: https://twitter.com/nireyal\\xa0\\nNir\\u2019s Instagram: https://www.instagram.com/neyal99/?hl=en\\xa0\\nNir\\u2019s Facebook: https://www.facebook.com/nirandfar/\\xa0\\xa0\\xa0\\n\\nConnect with Young and Profiting:\\xa0\\nYAP\\u2019s Instagram: https://www.instagram.com/youngandprofiting/\\xa0\\xa0\\xa0\\xa0\\nHala\\u2019s LinkedIn: https://www.linkedin.com/in/htaha/\\xa0\\xa0\\xa0\\xa0\\nHala\\u2019s Instagram:https://www.instagram.com/yapwithhala/\\xa0\\xa0\\xa0\\xa0\\nHala\\u2019s Twitter: https://twitter.com/yapwithhala\\xa0\\nClubhouse: https://www.clubhouse.com/@halataha\\xa0\\xa0\\nWebsite: https://www.youngandprofiting.com/\\xa0\\nText Hala: https://youngandprofiting.co/TextHala or text \\u201cYAP\\u201d to 28046'