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b"Amazon is one of the ten richest companies in the world, and its founder, Jeff Bezos is one of the five richest people in the world, with a net worth of over $120 billion. Founded in 1994, Amazon was the fastest company in history to reach $100 billion in sales. How did he achieve such massive success in less than 30 years of operation?\\xa0\\n\\nToday, we\\u2019re getting an inside look at how Jeff Bezos approaches business from Steven Anderson, author of The Bezos Letters. Steven has over 35 years of experience in the insurance industry and he is a trusted authority on risk, technology, and innovation.\\xa0\\n\\nIn this episode of YAP Classic, Hala and Steven dive into the contents of The Bezos Letters, a collection and analysis of Jeff Bezos\\u2019 annual shareholder letters. They discuss some of the key strategies and lessons outlined in The Bezos Letters, like measuring your return on risk, adopting a \\u2018day one\\u2019 mentality, and using free cash flow as a primary metric for measuring your company\\u2019s success. They also talk about some of Amazon\\u2019s biggest failures and how Amazon encourages its employees to experiment and take risks.\\xa0\\n\\nTopics Include:\\xa0\\n- Why did Steven write The Bezos Letters?\\xa0\\n- Innovation vs. experimentation\\xa0\\n- The value of failure\\xa0\\n- Amazon\\u2019s greatest failures\\xa0\\n- Being terrified of your customers\\xa0\\n- Strategic risks for growth\\xa0\\n- Why Bezos banned PowerPoint at Amazon\\xa0\\n- ROR (Return On Risk)\\xa0\\n- The risk of not taking risks\\xa0\\n- \\u2018It\\u2019s always day one\\u2019\\n- The problem with judging companies by their profitability\\xa0\\n- Free cash flow as a primary metric\\xa0\\n- Steven\\u2019s secret to profiting in life\\xa0\\n- And other topics\\u2026\\n\\nSteven Anderson is a professional writer, speaker, and futurist. He is the co-founder and CEO of Catalyit, which simplifies technology for insurance agents. Steven\\u2019s insurance agency, The Anderson Network, is considered an industry leader in the field of insuring productivity, technology, and profits. He was named one of the original 150 LinkedIn influencers and he is a top 10 Global InsurTech influencer.\\xa0His book, The Bezos Letters, has been featured on numerous podcasts and was included in Forbes\\u2019 list of the \\u2018Top 20 Books You Need to Read to Crush 2020.\\u2019\\n\\nResources Mentioned:\\nYAP Episode #75, Grow Your Business Like Amazon: https://podcasts.apple.com/us/podcast/young-and-profiting-with-hala-taha/id1368888880?i=1000487032512\\xa0\\nThe Bezos Letters & its accompanying resources: https://thebezosletters.com/\\xa0\\nSteven\\u2019s Website: https://steveanderson.com/\\xa0\\nSteven\\u2019s LinkedIn: https://www.linkedin.com/in/stevetn/\\xa0\\nSteven\\u2019s Instagram: https://www.instagram.com/steveanderson/\\xa0\\nSteven\\u2019s Twitter: https://twitter.com/SteveTN\\xa0\\nSteven\\u2019s Facebook: https://www.facebook.com/SteveTN\\xa0\\n\\nSponsored By:\\xa0\\nClickUp - Sign up today at ClickUp.com and use code yap to get 15% off\\nSabio - Visit sabio.la/YAP for a $1,000 scholarship towards the cost of their bootcamp at Sabio!\\nJustWorks - Check out JustWorks' transparent pricing by visiting justworks.com/pricing\\nThe Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendations\\nShopify - Sign up for a free trial at shopify.com/profiting\\n\\nMore About Young and Profiting\\nDownload Transcripts - youngandprofiting.com\\xa0\\xa0\\nGet Sponsorship Deals - youngandprofiting.com/sponsorships\\nLeave a Review -\\xa0ratethispodcast.com/yap\\nWatch Videos - youtube.com/c/YoungandProfiting\\n\\nFollow Hala Taha\\nLinkedIn - linkedin.com/in/htaha/\\nInstagram - instagram.com/yapwithhala/\\nTikTok - tiktok.com/@yapwithhala\\nTwitter - twitter.com/yapwithhala\\n\\nLearn more about YAP Media Agency Services - yapmedia.io/\\nJoin Hala's LinkedIn Masterclass - yapmedia.io/course"