YAPSnacks: Building a Purpose-Driven Business

Published: Sept. 2, 2022, 9 a.m.

b"Since the 1970s, we have viewed business as a way to make money, not make a difference. However, the way we view the role of business is changing.\\xa0Some of the most successful entrepreneurs believe that purpose is the primary function of business, not profits.\\xa0If your career and your organization exist solely to make money, you will likely lose motivation to keep going after you\\u2019ve met all your major milestones.\\xa0\\nWhen we infuse purpose into every level of our businesses (and lives), we are building more fulfilling careers and inadvertently becoming more profitable. By aligning your organization with a mission, you attract customers who want to uplift that mission.\\xa0\\nPlus, the profits generated by those customers will satisfy your stakeholders, so it\\u2019s a win-win!\\xa0\\nOn today\\u2019s YAP Snack, I want to explore how to build a purpose-driven business by sharing wisdom from entrepreneurs who have successfully aligned their companies with a powerful mission. Tune in to hear what John Mackey, Derrick Kinney, and Darius Mirshahzadeh have to say about purpose, conscious capitalism, core values, and using your money to fuel your purpose.\\xa0\\n\\nTopics include:\\n\\n-What is conscious capitalism?\\xa0\\n-The Good Money Revolution\\xa0\\n-The importance of purpose in business\\xa0\\n-Using core values to create accountability\\xa0\\n-Love in entrepreneurship\\n-And other topics\\u2026\\n\\nSponsored by -\\xa0\\n\\nIndeed - Visit Indeed.com/YAP to start hiring now.\\nBambee\\xa0- Visit bambee.com/profiting\\nThe Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendations\\n\\nMore About Young and Profiting\\nDownload Transcripts - youngandprofiting.com\\xa0\\xa0\\nGet Sponsorship Deals - youngandprofiting.com/sponsorships\\nLeave a Review -\\xa0ratethispodcast.com/yap\\nWatch Videos - youtube.com/c/YoungandProfiting\\n\\nFollow Hala Taha\\nLinkedIn - linkedin.com/in/htaha/\\nInstagram - instagram.com/yapwithhala/\\nTikTok - tiktok.com/@yapwithhala\\nTwitter - twitter.com/yapwithhala\\n\\nLearn more about YAP Media Agency Services - yapmedia.io/\\nJoin Hala's LinkedIn Masterclass - yapmedia.io/course"