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b'In Part 1, we discussed generating passive income to fuel your business, testing your business idea before launching it, identifying a viable market for your product, and why you shouldn\\u2019t focus entirely on revenue when you\\u2019re first starting out. In Part 2 of this YAPSnacks series, you\\u2019ll learn more about picking the right price for your product, a simple marketing framework for businesses of all sizes, the five pillars of scaling your business, and how to establish your company\\u2019s core values.\\xa0\\nFeatured in this episode are Alex Hormozi, founder of Acquisition.com and Gym Launch and author of $100M Offers: How to Make Offers So Good People Feel Stupid Saying No; Donald Miller, CEO of StoryBrand and author of Business Made Simple; Allison Maslan, founder of Pinnacle Global Network and the world leader in scaling businesses to nine figures; and Darius Mirshahzadeh, author of The Core Value Equation.\\xa0\\n\\nIn this episode, Hala and various guests will discuss:\\n- Solve problems for a specific audience\\xa0\\n- Vicious pricing cycles vs. virtuous pricing cycles\\xa0\\n- People ascribe more value to higher-priced commodities\\xa0\\n- StoryBrand\\u2019s unbeatable marketing framework\\xa0\\n- These 7 things happen in every story\\xa0\\n- Incorporating storytelling techniques in marketing\\xa0\\n- 5 pillars of scaling your business\\xa0\\n- Batching your time to maximize productivity\\xa0\\n- Using viral and sticky language for your core values\\xa0\\n- Picking the right core values for your business\\xa0\\n- And other topics\\u2026\\n\\nResources Mentioned:\\nAlex Hormozi: The Value Equation, How to Make Offers So Good People Feel Stupid Saying No | E199: https://podcasts.apple.com/us/podcast/alex-hormozi-the-value-equation-how-to-make-offers-so/id1368888880?i=1000588801031\\xa0\\nDonald Miller: Storytelling for Business | E120: https://podcasts.apple.com/us/podcast/donald-miller-storytelling-for-business-e120/id1368888880?i=1000527069775\\xa0\\nAllison Maslan: Scale Your Business | E170: https://podcasts.apple.com/us/podcast/allison-maslan-scale-your-business-e170/id1368888880?i=1000561549471\\nDarius Mirshahzadeh: The Core Value Equation | E177: https://podcasts.apple.com/us/podcast/darius-mirshahzadeh-the-core-value-equation-e177/id1368888880?i=1000568710829\\xa0\\n\\nLinkedIn Secrets Masterclass, Have Job Security For Life:\\nGo to yapmedia.io/course and use code PODCAST to get 40% off the masterclass!\\n\\nSponsored By:\\xa0\\nShopify - Sign up for a $1 per month trial period at shopify.com/profiting\\n\\nMore About Young and Profiting\\nDownload Transcripts - youngandprofiting.com\\xa0\\xa0\\nGet Sponsorship Deals - youngandprofiting.com/sponsorships\\nLeave a Review -\\xa0ratethispodcast.com/yap\\nWatch Videos - youtube.com/c/YoungandProfiting\\n\\nFollow Hala Taha\\nLinkedIn - linkedin.com/in/htaha/\\nInstagram - instagram.com/yapwithhala/\\nTikTok - tiktok.com/@yapwithhala\\nTwitter - twitter.com/yapwithhala\\n\\nLearn more about YAP Media Agency Services - yapmedia.io/'